1st Caption (Chairman): "I HAVE CALLED THIS MEETING TO SEE WHAT CAN BE DONE ABOUT ELIMINATING THE MOTTLED TOOTH PROBLEM CAUSED BY FLUORIDATION."

1st Caption (Black suit): "WHY DON'T WE SIMPLY LEAVE THE STUFF OUT OF THE DRINKING WATER?"

2nd Caption (White suits): "- AND MAKE US LOOK LIKE FOOLS?" & "- ADMIT THAT WE ARE WRONG?" & "HAVE YOU GONE MAD?"

3rd Caption (Black suit): "WELL, THEN WHY NOT ADD A GOOD RELIABLE SPOT REMOVER TO THE WATER?"

4th Caption (Chairman and White suits): "BRAVO!" & "NOW YOU'RE TALKING!" & "EXCELLENT IDEA."

Caption: "KNOW SOMETHING? WE'VE GOT TO GET A LARGER RUG!"

Caption: "HOW CAN WE GET IN TOUCH WITH THAT LITTLE DUTCH BOY?"

Description: An inverted pyramid showing zero research supporting lots of unsubstantiated claims.

Caption: "Why does my son have mottled teeth when he has had complete, safe, and effective fluoride protection - fluoridated water, fluoride tablets, fluoride mouth rinses, fluoride toothpaste - ?"

Caption: "And this is our Research Department."

Caption: "Speak No Harm" & "Hear No Harm" & "See No Harm"

Captions ...

Top Left: "WE EXPERTS ARE DOING THIS FOR YOUR OWN GOOD."

Bottom Left: "WE DON'T GUARANTEE IT, BUT WE THINK IT WON'T HURT YOU."

Centre Top: "AND IT WON'T COST YOU A THING AFTER YOU'VE PAID FOR IT."

Top Right: "YOU DON'T WANT TO BE CALLED A HYSTERICAL CRACKPOT, DO YOU?"

Bottom Right: "- OR A MILITANT PROFESSIONAL HATEMONGER?"